Eulan To interviews Graham Fink. Creative Director and Multimedia Artist. I have known Graham for over 10 years now, it took me 4 years to get a meeting and I had to travel over 5000 miles to Ogilvy's Shanghai offices. I got my 15 minutes and I can confirm persistence is the key to success, Graham would say ideas are ! So is talent really overrated? Graham is my favourite creative, not only because of his ‘Face’ commercial for British Airways, which at the time was the world’s most expensive ad directed by Hugh Hudson where no CGI was involved created only with real people. But in Hong Kong he discovered a 19-year-old graphic design student, Jonathan Mak. Graham commissioned Mak to work on a campaign for Coca-Cola, which went on to win a Cannes Lion Grand Prix and more awarded designs that Coca Cola has ever seen. It was this creative Finking, confidence in giving someone a chance that I aspire to be in a position myself one day. Me, being a lover of classic Magnum photograp...
